Reykjavik, the world’s northernmost capital, offers a shopping experience as unique and vibrant as its culture. From the iconic Laugavegur shopping street to hidden gems scattered throughout the city, Reykjavik is a haven for shoppers looking for something different. Whether you’re in search of the latest fashion, Icelandic design, or unique souvenirs, Reykjavik has something for everyone.

Kolaportid: Reykjavik’s Flea Market Gem

  • Address: Tryggvagötu 19, Reykjavík
  • Opening Hours: Weekends 11:00 – 17:00

Kolaportid: Reykjavik's Flea Market Gem

Kolaportid, Reykjavik’s only flea market, offers a treasure trove of souvenirs, vintage clothing, and local foodstuffs. Located near the Old Harbour, it’s a weekend destination where both tourists and savvy locals browse through a myriad of stalls for unique finds and competitive prices. This bustling market encapsulates the eclectic spirit of Reykjavik, making it a must-visit for an authentic shopping experience.

Björk: A Nostalgic Tobacco and Souvenir Shop

  • Address: Bankastræti 6, Reykjavík
  • Opening Hours: Weekdays 10:00 – 18:00 | Saturdays 11:00 – 17:00

Björk: A Nostalgic Tobacco and Souvenir Shop

Bjork, standing since 1928 in Bankstræti, is more than just a tobacco shop. It’s a charming spot for souvenir hunters, offering postcards, stamps, and flasks that can be engraved next door. The friendly atmosphere created by the shop’s owner, who greets each customer with a heartfelt smile, adds a personal touch to the shopping experience in Reykjavik.

Mal og Menning: A Literary Haven

  • Address: Laugavegur 18, Reykjavík
  • Opening Hours: Weekdays 09:00 – 22:00 | Weekends 10:00 – 22:00

Mal og Menning: A Literary Haven

Mal og Menning, a grand bookstore on Laugavegur, is a cultural institution that celebrates Iceland’s rich literary heritage. With its extensive collection of local and international titles spread over three floors, it’s a paradise for book lovers. The café on the top floor offers a cozy spot to dive into a new book while watching the bustling street life below.

The Viking: Classic Icelandic Souvenirs

  • Address: Stores at Skólavörðustígur 3, Reykjavík
  • Opening Hours: Monday-Saturday 09:00 – 20:00 | Sundays 10:00 – 20:00

The Viking shop is your go-to destination for classic Icelandic souvenirs, from fridge magnets to Viking rune necklaces. It distinguishes itself by offering tasteful memorabilia that reflect Nordic culture without resorting to clichés, making it a respectful homage to Iceland’s heritage.

Lucky Records: A Vinyl Collector’s Dream

  • Address: Rauðarárstígur 10, Reykjavík
  • Opening Hours: Weekdays 10:00 – 18:00 | Weekends 11:00 – 17:00

Lucky Records: A Vinyl Collector's Dream

Lucky Records, the largest record store in Reykjavik, is a haven for music lovers. Its extensive collection of vinyl, friendly staff, and regular live concerts make it a cultural hotspot. Located near Hlemmur Square, it’s a place where music enthusiasts can spend hours digging through classics and rarities.

Smekkleysa: The Bad Taste Record Store

  • Address: Skólavörðustígur 16, Reykjavík
  • Opening Hours: Weekdays 11:00 – 18:00 | Saturdays 11:00 – 16:00

Smekkleysa, or Bad Taste, is more than just a record store; it’s a piece of Iceland’s alternative cultural history. Founded by members of the avant-garde, including Björk, it offers a unique selection of music, poetry, and films that have shaped the nation’s creative landscape.

Aftur: Fashion Forward with a Conscience

  • Address: Laugavegur 39, Reykjavík
  • Opening Hours: Weekdays 11:00 – 18:00 | Fridays 11:00 – 18:30 | Saturdays 11:00 – 17:00

Aftur: Fashion Forward with a Conscience

Aftur, known for its commitment to sustainability, combines high fashion with recycled materials. This store is a testament to the innovative and environmentally conscious spirit of Icelandic design, offering unique pieces that are both stylish and sustainable.

Farmers and Friends: A Fusion of Tradition and Modernity

  • Address: Laugavegur 37, Reykjavík
  • Opening Hours: Weekdays: 10:00 – 18:00 | Weekends: 11:00 – 17:00

Farmers and Friends showcases the Farmers Market brand, which reflects the contrasts of Iceland through its designs. The store offers a modern take on traditional Icelandic apparel, like the lopapeysur, alongside a selection of other products that embody the country’s creative ethos.

Herrafataverzlun Kormaks og Skjaldar: The Ultimate Gentlemen’s Store

  • Address: Laugavegur 59 & Skólavörðustígur 28, Reykjavík
  • Opening Hours: Weekdays 10:00 – 18:00 | Saturdays 11:00 – 18:00

Herrafataverzlun Kormaks og Skjaldar, established by two lifelong friends, offers a selection inspired by 1950s British apparel. This store is a haven for those seeking timeless elegance and quality materials, providing a shopping experience that transports customers to a bygone era of dapper fashion.

Lisfstykkjabudin: A Legacy of Women’s Fashion

  • Address: Fákafeni 9, Reykjavík
  • Opening Hours: Weekdays 10:00 – 18:00 | Saturdays 10:00 – 16:00

Lisfstykkjabudin, founded in 1916, is a historic women’s undergarment store that has evolved to offer modern fashion wear alongside its traditional offerings. It stands as a testament to the enduring presence and evolution of women’s entrepreneurship in Iceland.

Beyond Laugavegur: Reykjavik’s Shopping Diversity

While Laugavegur is undoubtedly the main shopping street in Reykjavik, the city’s shopping scene extends far beyond. From the Kolaportið flea market to specialized shops like the Viking, Reykjavik’s shopping options reflect its diverse and eclectic culture.

  • Kolaportið, Reykjavik’s only flea market, offers everything from vintage books to Icelandic delicacies, providing a unique shopping experience near the Old Harbour.
  • The Viking store is your go-to for classic Icelandic souvenirs, reflecting Nordic culture without the cliches of tourist shops.

Shopping for Icelandic Design and Fashion

Reykjavik’s design and fashion scene is thriving, with local designers and brands gaining international recognition for their innovative and sustainable approaches.

  • Aftur, at Laugavegur 39, combines high fashion with sustainability, using recycled textiles to create urban clothing that’s both stylish and environmentally conscious.
  • Farmers and Friends showcases the Farmers Market brand, which beautifully reflects the contrasts of Iceland, combining urban sophistication with rural tradition.

Frequently asked questions about shopping in Reykjavik

What is the famous shopping street in Reykjavik?

Laugavegur is Reykjavik’s most famous shopping street, known for its wide range of shops, cafes, and bars. It’s a must-visit for anyone looking to experience the best of Reykjavik’s shopping.

Is it expensive to buy clothes in Iceland?

Shopping for clothes in Iceland can be expensive due to the high cost of living and the importation of goods. However, unique Icelandic designs and quality craftsmanship often justify the prices.

Is Iceland good for shopping?

Iceland offers a unique shopping experience, especially for those interested in Icelandic design, fashion, and souvenirs. While it may be pricier than other destinations, the quality and uniqueness of the products make it a worthwhile experience.

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